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**VIDEO MARKETING TIPS**
Video marketing yields amazing results if you want to increase your sales and your customer base. Your campaign will be successful if you take the time to educate yourself about video marketing first. Spend just a few minutes perusing the ideas and inspiration below, then roll up your sleeves and get started!
You can edit your videos when they are placed on YouTube so you should use this to your advantage. For example, you can annotate your video. You can thus share links, add more information or place coupon codes in the video package.
The best content will go viral. Millions can view your videos, even if you make them without using a fancy camera. The informational content is the determining factor in how often your video is used. Of course, you should still get a good video camera for professional purposes.
Optimizing your videos is key. When you upload videos to more than one site, you should have unique titles and descriptions for every one. These descriptions should include your primary keywords. Include links for your other forms of social media so that potential customers can find you.
Video marketing is characterized by the short period in which you must grab the attention of viewers. It is important to make a strong impact in the initial 15 seconds. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.