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Are you one of the millions of people interested in starting an online career using video marketing but are uncertain where you should begin? Are you already familiar with it but need some good advice about it? The following article will help you if you are a beginner or a pro at video marketing.
Keep your videos short. Your videos should not last for more than a couple of minutes or you will lose your viewers. Unless your video is super interesting and engaging, keep it to under five minutes at most. “Keep it simple, stupid” is the way to go.
Don’t concern yourself with perfection. You don’t need state-of-the-art equipment to market with video. A webcam or a basic camera will be enough. You can also use the camera on your smartphone if you need to. During your videos remain professional and provide relevant content that your customers will want to see.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. Get more than one person in front of the camera to film some interviews or show how your employees work as a team.
Include an opt-in form for your mailing list on every page where your videos are posted. A lot of people will sign up for a newsletter this way.